Wicomico County's Sports Marketing Team is a sub-division of the County's Recreation, Parks & Tourism Department. The County's sports marketing efforts focus on increasing visitation by recruiting, hosting and retaining amateur, athletic competitions and events. From homegrown tournaments to events of a national caliber, Wicomico County has continued to be a strong contender in the sports marketing arena for well over a decade.
In 1997, Wicomico County consolidated three of its agencies, bringing tourism, the Wicomico Youth & Civic Center (WY&CC) and recreation and parks together into one department. United, these three divisions strive to provide high quality events and programs, to preserve unique natural resources, to acquire, develop and maintain park land and recreation facilities, and to market our community for the purpose of attracting visitors.
For event planners, the merging of divisions into one department streamlines the event planning process and ensures that planners have all the resources they require at their fingertips. When booking an event in Wicomico County, you'll work with one main point of contact to coordinate facility tours and reservations, field prep, hotel housing services and much more. Additionally, the department maintains a working relationship with many agencies on the local, state and national level in order to grow the tourism and sports marketing industry in Wicomico County. Some of these organizations include the Greater Salisbury Area Chamber of Commerce, Wicomico County Hotel-Motel Association (HMA), Locally Owned Restaurant Association (LORA), Maryland Office of Tourism Development, Maryland Tourism Council, Maryland Association of Destination Marketing Organizations, Maryland Office of Sports Marketing, and International Association of Convention & Visitors Bureaus.
Our entire DMVelite team is extremely excited about our partnership. The Governor's Challenge has clearly established itself as the area's top holiday basketball tournament, and we are certain that it will continue to grow. Partnering with Wicomico County was an absolute no-brainer. Both parties are striving to improve community ties through sport and education while providing an enjoyable, high-level basketball experience for student-athletes, families and fans.Edgar Walker, Director of Scouting, DMVelite Showcase Events
Wicomico County Tourism
8480 Ocean Hwy
Delmar Maryland 21875
800-332-8687 / 410-548-4914