Wicomico County's Sports Marketing Team is a sub-division of the County's Recreation, Parks & Tourism Department. The County's sports marketing efforts focus on increasing visitation by recruiting, hosting and retaining amateur, athletic competitions and events. From homegrown tournaments to events of a national caliber, Wicomico County has continued to be a strong contender in the sports marketing arena for well over a decade.
In 1997, Wicomico County consolidated three of its agencies, bringing tourism, the Wicomico Youth & Civic Center (WY&CC) and recreation and parks together into one department. United, these three divisions strive to provide high quality events and programs, to preserve unique natural resources, to acquire, develop and maintain park land and recreation facilities, and to market our community for the purpose of attracting visitors.
For event planners, the merging of divisions into one department streamlines the event planning process and ensures that planners have all the resources they require at their fingertips. When booking an event in Wicomico County, you'll work with one main point of contact to coordinate facility tours and reservations, field prep, hotel housing services and much more. Additionally, the department maintains a working relationship with many agencies on the local, state and national level in order to grow the tourism and sports marketing industry in Wicomico County. Some of these organizations include the Greater Salisbury Area Chamber of Commerce, Wicomico County Hotel-Motel Association (HMA), Locally Owned Restaurant Association (LORA), Maryland Office of Tourism Development, Maryland Tourism Council, Maryland Association of Destination Marketing Organizations, Maryland Office of Sports Marketing, and International Association of Convention & Visitors Bureaus.
Let me start by saying that I've worked for and with recreation departments across the state and region for 35 years, been involved with three different softball associations for over 30 years and worked in the corporate world for 24 and I can honestly say that I've never been associated with such a professional and responsible group. Each of you, no matter how large or small of a role you played in the event, embraced the responsibility you were given, performed your job with the utmost integrity and genuinely seemed to have fun doing it, the latter of which is certainly most important.Bill Dowell, Vice President of USSSA Fastpitch
Wicomico County Tourism
8480 Ocean Hwy
Delmar Maryland 21875
800-332-8687 / 410-548-4914